![]() Here’s what I see on my Facebook account. Included on this page is a section called “Your Interests,” where you can find the topics and categories Facebook thinks you’re interested in. Visit “Settings” on Facebook (it’s under the little downward facing arrow on the top right-hand side), and then click the tab on the bottom left that says, “Ads.” This will bring you to an “Ad Preferences” page, where you can see a lot of the data Facebook uses for ad targeting - including topics it thinks you like and more personal details like the kind of phone you use or where you grew up. Find the data Facebook is using to target you with ads You should also know how to find the data Facebook is using to target you with those ads, and how to remove the stuff that isn’t actually relevant. ![]() But understanding how targeted ads work is just the first step. If we’ve learned anything from Facebook CEO Mark Zuckerberg’s lengthy congressional testimony this week, it’s that most people are woefully unaware of how much data Facebook collects about them, and then how that data is used.Įarlier this week, we wrote a story explaining how Facebook uses your personal data to target you with advertising.
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